Let’s be honest: the world of mobile data and connectivity can feel like a maze of jargon, fine print and confusing choices.

You’ve got the big names, the smaller names and a whole lot of marketing around mobile data. Recently, you may have noticed a new term popping up: MVNO.

It sounds technical and it is but the concept is actually quite simple. In this blog, we will be breaking it down so that you have a clearer understanding of what an MVNO is and how AirMobile fits into this growing industry.

MVNO stands for Mobile Virtual Network Operator.

In plain English, it’s a mobile service provider that offers mobile services such as data, voice and SMS without owning the radio access network and physical infrastructure used to provide coverage.

AirMobile doesn’t own the towers, cables or other infrastructure that provides mobile coverage.
Instead, we use wholesale access to MTN’s network.

We then package it up with our own prices, our own plans, and, most importantly, our own client support for your convenience.
Think of it like this, you can buy a generic brand of cereal or a well-known one. Both may be made in the same factory, but their packaging, pricing , and overall customer experience can differ.

The factory represents the underlying mobile network. The packages, pricing, digital tools and client support represent the services AirMobile provides.

How does AirMobile work?

AirMobile uses MTN’s mobile network to provide coverage, while Afrihost manages the products, pricing and client support.
Clients can sign up for an AirMobile service and manage their mobile account through the AirMobile App. Depending on the service selected, they can purchase and manage data, voice and SMS services digitally.
In simple terms, MTN provides the underlying mobile network, while AirMobile provides the service, plans, digital tools and client support.

The growth of MVNOs in South Africa

MVNOs are operated by a range of businesses in South Africa, including banks, retailers, technology companies and internet service providers. This growing variety gives clients more choice in how they access and manage mobile services

As of 2025, South Africa had more than 20 MVNOs. According to Africa Analysis, the market reached 4.4 million active SIMs in 2025, a 43% increase from the previous year.

Separate research from Mordor Intelligence estimated that the industry was worth more than R8 billion in 2025. With new providers continuing to enter the market, the sector shows no signs of slowing down.

More competition leads to better prices with more flexibility, and a stronger focus on what clients actually need. Client are no longer limited to choosing only from the major mobile network operators
Have questions about AirMobile or MVNOs? Let us know in the comments or contact us through our social media pages