How to optimise your website for Search Engines (SEO Basics)
You’ve started a business, so you've built a fantastic website, and now you want the world to see it. Well, you’re in luck because in this blog, we’re going to dive into the impactful world of Search Engine Optimisation (SEO) - in a way that even beginners can understand.
Firstly, one needs to understand what SEO is.In simple terms, SEO means the process of improving your website to increase its visibility in search engines like Google, Bing and Yahoo. So, think of SEO as the secret sauce that helps your website shine. Buckle up and let’s get optimising!
1. Keyword Research
Before you start improving your website, you need to know the keywords your target audience is searching for. These keywords play an important role in leading visitors to your website. You can employ tools such as Google Keyword Planner to help you discover these keywords. Also, be sure to carefully choose keywords that are relevant to your content.
2. Create High-Quality Content
Content is king in the SEO realm. So, you need to put on your creative hat and start putting together engaging, informative and unique content that your audience will love. During this process, ensure that you include your chosen keywords naturally in the content. Quality over quantity.
3. Optimise On-Page Elements
On-page elements include your webpage content, headlines and headers , meta descriptions and more. Ensure that your keywords are strategically placed in these elements to let search engines know what your page is about.
4. Mobile Friendliness
Did you know that search engines prioritise mobile-responsive websites? Well, in the age of smartphones, it is crucial to have a mobile-friendly website. So, ensure that your site looks good on a small screen as it does on a desktop.
5. Speed it Up.
Slow-loading pages can be a real turn-off. So, familiarise yourself with tools such as GooglePageSpeed to analyse and improve your site’s loading speed. You can also consider compressing your images, enabling browser caching to speed things up.
6. Build Quality Backlinks
Backlinks are like digital endorsements from other websites. The more relevant and reputable websites link to yours, the better your SEO will be. You can achieve this through guest posts, outreach to other websites in your niche and social media sharing.
7. Monitor and Improve
SEO is an ongoing process. Therefore, it is vital to regularly check your website’s performance with tools like Google Analytics. This will help you see which pages are performing well and which need improvement. Then the data acquired can help you with your SEO and content strategy.
It is important to remember that since SEO is an ongoing process, it will take time before you make your site a shining star on the world wide web. But with these 7 basic steps, you will be well on your way. Happy optimising and let us know in the comments below other steps you take to improve your visibility on the net.